'On those moments where you pull back, you regret it'
Jason Little (The Leap - By The People). Photo: Behance.
Jason is the Creative Director at RE, a design consultancy agency based in Sydney and is responsible for the creative vision produced. RE aims to work with clients to build 'notorious branding' and Jason achieves these goals by fostering a working environment which draws on the teams creativity and culture. Source: tractor.edu.au
Jason has a long history of diverse experiences in education, work, travel and social activities; Which influences the creative design works produced.
'Jason has spent the last several years running agencies as creative director in Sydney and Paris. He has helped companies and organisations through imagining and designing new experiences to encourage new behaviours. He is also Chairman of AGDA in New South Wales (The Australian Graphic Design Association), establishing new ways in which the industry can evolve and collaborate. Jason has a strong focus on large-scale transformations for destinations, corporations and organisations with previous work including the brand identities for The City of Melbourne, Optus, Seat, One Degree, and the Sydney Pavilion at the Shanghai Biennale'. Source: By The People
Jason is co-founder of For The People; An agency built with the goal of developing Strategic Relationships, Venture Services and Social Collaborations.
Sydney Dog and Cat Home - Jason Little
I am inspired by the work for the Sydney Dog and Cat Home as it demonstrates creativity combined with social justice. Visually simple, digitally/technically enhanced and advanced, unique; A very effective campaign to encourage the better treatment and care of vulnerable animals through community involvement, education and interaction. - CSFrost
Brief: To re-brand the Sydney Dog and Cat Home as part of a reinvigorated push for donations whilst maintaining their ongoing adoption success.
Solution: The logo is now made up of interchangeable dog and cat icons – thousands of them. One is generated for every pet that arrives at the shelter.
Each animal receives its own 15 minutes of fame.
The Sydney Dog and Cat Home elevates each new resident to celebrity status – complete with glamorous photos that capture their true quirks and personality.
Jason Little - online
By The People
Documenting the journey of creating the For The People agency is the By The People project produced in collaboration with students of the University of Technology, Sydney. By using text, audio and video, By The People aims to provide a resource for the design industry and anyone looking to start up a business. Jason is a co-creator of this valuable insight into the graphic design and creativity industries during the digital age.
By The People Resources
The leap - Introduction to stepping out on your own.
Great expectations - Rising to the challenges of starting your own business.
Where is the manual - Practical points discussed about keeping your business running.
Our worst client - Self branding and marketing.
Sense check - Day to day life.
Employment Opportunities
RE - We Need You
For the People - Careers
CSFrost
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