D3 Assessment Task

Summary for this section:

Assessment Aim:

• To assess students ability to undertake graphic design to produce roughs and finished art.
• To assess students ability to enhance artwork and to meet the requirements of a design brief.
• To assess students ability to undertake basic typesetting skills.
• To assess students ability to inspect the quality of work against job specifications.

 DL Flyer (front)

DL Flyer (back)

  Postcard (front) Postcard (Back)

My process journal for this assessment can be found here.

'This assessment task required us to complete design processes to produce two different products, incorporating all of the techniques we have learnt so far'

CSFrost

Home

GPP3 - page

D3 10 Branding

Summary for this section:

This Learning Activity introduces the graphic designer/pre-press operator to interpret a design brief and apply it a checklist.

My logo design (72dpi, RGB)

Extract from my Fruit Shop brief's checklist/rationale:

'Not wishing to use standard fruit references, but still trying to give instant recognition and understanding of the business, I have approached the solution by using this colour scheme.

They have been chosen for viewer impact, allowing for legibility and ease of brand recognition.

Simple shapes, a circle are being used for brand recognition as direct use of fruit shaped objects has been avoided. The shape also holds the text in the negative space.

Simple font schemes will be selected and examples provided to make a selection with the business in regards to the preference and adaptation within the business for a consistent look along business and future marketing'

CSFrost

Home

GPP3 - page

D3 06 Elements of Design

Summary for this section:

In this lesson you will learn about Design Elements, Design Principles and how these techniques to achieve effective communication.

Part D, Design Elements and Principles booklet.

My submission for this part can be found here.

Part E, Textures using Photoshop.

My submission for this part can be found here.

'Design elements and principles are the fundamentals of graphic design and understanding them and how they interact with each other, enhances your understanding and potential as a designer'

CSFrost

Home

GPP3 - page

D3 05 Colour Fundamentals

Summary for this section:

This lesson introduces one of the most powerful tools in a designer's toolbox; colour. This activity is a brief introduction to:

• Terminology

• How you apply colour in your designs

• What determines which colours you choose for your designs

• Resources for learning more about colour.

My Learning Activity submission for this unit can be found here.

'Colour is the sensation we experience during the the refraction, reflection or emission of light, but it is so much more'

CSFrost

Home

GPP3 - page

D3 LA03 Black Squares

Summary for this Learning Activity:

ACTIVITY 01: To use two dimensional design principles to explore, experiment, develop and extend your graphic vocabulary.

1. Order

2. Increase

3. Bold

4. Congested

5. Tension

6. Playful

ACTIVITY 02: Now, replace these black squares with pictures or text or a page. Find magazine advertisements or business cards that demonstrate each of the six categories mentioned above.

Assessment Criteria:

Complete the above Learning Activity for marking.

For Part A Scan your A4 page as Lineart and save as A_squares.

For Part B Scan your magazine advertisements (small file size)), naming as the following – B_order; B_increase; B_bold; B_congested; B_tension; B_playful

My process can be viewed here.

My visual diary entry for this activity can be viewed here.

CSFrost

Home

GPP3 - page

D3 LA02 Filing

Summary for this Learning Activity:

ACTIVITY 01: Make up a new folder called LA02 and save the files (assessment) to your Cert3GPP >DESIGN 3 folder on your computer. Now make 3 more folders inside this folder – COPY, ARTWORK and LINKS. Note: The Indesign file (.indd) or Acrobat file does not go into any of these folders, it sits all by itself. The LINKS folder should reflect everything that is inside Indesign’s Links Tab/Panel.

ACTIVITY 02: Create an invite using Indesign with the given Photoshop and Illustrator files. Arrange these files in folders as per instructions above. Note - You will use this File Management/File Structure method from now on in this course. Open your PDF file and Save As > Image > JPG. Clearly label and leave a comment describing what you had to do.

My process can be viewed here.

CSFrost

Home

GPP3 - page

GPP3 - Design LA01 - My name

Summary
You are asked to provide a specific personality as described in the designated areas on the A4 template supplied. Visualise the characteristics this personality using type only.
Ensure your final artwork is:
• Scanned as A4 vertical
• 72dpi
• RGB mode
• Open in Photoshop and change the Image Size to 700 pixels wide
• Save as a JPEG - myname.jpg
• File size – under 2MB
• Submit using the Design 3 > LA01 Typographic Portraits Forum to share with others, give a description in your message and what did you learn from this activity? Comment on another’s discussion post by providing constructive feedback!

Give special attention to the actual size and placement of your name in the given area. Use your Visual Diary and the thumbnail process to explore your ideas

Process

Researched ‘Thumbnail process’.

“The first visual forms of an idea are thumbnail (small) sketches (simple drawings). It is important that they be drawn quickly since you want to record your ideas while they are fresh in your mind”.
http://daphne.palomar.edu/design/form.html

“Further development of ideas for alternative design solutions needs to be completed by producing thumbnails”. Graphic Design Australian Style Manual (ASM) Chapter 2, page 67-8. The ASM goes onto state that an idea is a designer’s intellectual property and you should always sign your name at the bottom of the page of your thumbnails with the date and the copyright © symbol.

Use the fastest process available to capture ideas and avoid getting into too much detail. Try to create as many unique ideas as possible and then refine them down to the favoured few.

Watched this video by Alphonso Dunn as he explains his thumbnail process.

My name

By completing this activity, I have learnt that it helps to document (simply and quickly) your ideas so that you can refine your creations and produce them into working outcomes for your projects.

The thumbnail process has been recorded in my visual diary. Signatures/Copyright added to the bottom of each page.

I also dropped on over to Craig's blog and was amazed by his work. Left feedback on the course forum for him, it was all positive and well deserved. Check out his post here. 

CSFrost

Home

GPP3 - page