Summary for this section:
This Learning Activity introduces the graphic designer/pre-press operator to interpret a design brief and apply it a checklist.
My logo design (72dpi, RGB)
Extract from my Fruit Shop brief's checklist/rationale:
'Not wishing to use standard fruit references, but still trying to give instant recognition and understanding of the business, I have approached the solution by using this colour scheme.
They have been chosen for viewer impact, allowing for legibility and ease of brand recognition.
Simple shapes, a circle are being used for brand recognition as direct use of fruit shaped objects has been avoided. The shape also holds the text in the negative space.
Simple font schemes will be selected and examples provided to make a selection with the business in regards to the preference and adaptation within the business for a consistent look along business and future marketing'
CSFrost
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