D3 10 Branding

Summary for this section:

This Learning Activity introduces the graphic designer/pre-press operator to interpret a design brief and apply it a checklist.

My logo design (72dpi, RGB)

Extract from my Fruit Shop brief's checklist/rationale:

'Not wishing to use standard fruit references, but still trying to give instant recognition and understanding of the business, I have approached the solution by using this colour scheme.

They have been chosen for viewer impact, allowing for legibility and ease of brand recognition.

Simple shapes, a circle are being used for brand recognition as direct use of fruit shaped objects has been avoided. The shape also holds the text in the negative space.

Simple font schemes will be selected and examples provided to make a selection with the business in regards to the preference and adaptation within the business for a consistent look along business and future marketing'

CSFrost

Home

GPP3 - page

D3 06 Elements of Design

Summary for this section:

In this lesson you will learn about Design Elements, Design Principles and how these techniques to achieve effective communication.

Part D, Design Elements and Principles booklet.

My submission for this part can be found here.

Part E, Textures using Photoshop.

My submission for this part can be found here.

'Design elements and principles are the fundamentals of graphic design and understanding them and how they interact with each other, enhances your understanding and potential as a designer'

CSFrost

Home

GPP3 - page

D3 05 Colour Fundamentals

Summary for this section:

This lesson introduces one of the most powerful tools in a designer's toolbox; colour. This activity is a brief introduction to:

• Terminology

• How you apply colour in your designs

• What determines which colours you choose for your designs

• Resources for learning more about colour.

My Learning Activity submission for this unit can be found here.

'Colour is the sensation we experience during the the refraction, reflection or emission of light, but it is so much more'

CSFrost

Home

GPP3 - page

T3 03 Digital Camera

Summary for this section:

The following course notes have been compiled to support and provide a basic understanding of the subject area. You are expected to research and read material that will build upon this basic material.

Assessment Criteria:

Complete the above learning activity for marking and feedback. Use Word or Indesign (export to PDF).

Save your file as photo_research.

My Learning Activity submission for this unit can be found here.

The document is in .pdf format; Viewing online you can navigate by mouse scroll, page buttons or keyboard arrow keys. The document has interactive navigation and subject links when viewed in Adobe Acrobat. 

'Simply, the more photos you take, the better and more consistent your photography will become'.

CSFrost

Home

GPP3 - page

I3 04 OHS

Summary for this section:

This unit describes the performance outcomes, skills and knowledge required to ensure OHS procedures are followed in environments where computers are predominately used but which may require limited access to chemicals and solvents. This unit covers general OHS requirements in business organisations and is relevant for employees using computers and working under direct supervision with no responsibilities for other people.

Assessment Criteria:

Complete and combine all the above Learning Activities into one Word document or Indesign PDF document, use headings for each. Save your file as ‘OHS’.

My Learning Activity submission for this unit can be found here.

The document is in .pdf format; Viewing online you can navigate by mouse scroll, page buttons or keyboard arrow keys. The document has interactive navigation and subject links when viewed in Adobe Acrobat.  

'Workplace health and safety is every employees responsibility'.

CSFrost

Home

GPP3 - page

I3 03 Design Industry

Summary for this section:

Design is a practice based on problem solving, aesthetics, materials and processes. It refers to professional design of work involving two dimensions and forms in space, which respond to a brief, and may relate to the design of digital media, graphics, illustrative work, industrial designs, events/exhibits, fashion, jewellery, fashion accessories, furniture, furnishing, interior or urban design.

This unit applies to individuals who need to source and apply knowledge on the design industry to support professional design practice and acknowledges the concept of a design industry and design as a discrete profession.

This section of Industry 3 contains four Learning Activities:
LA01 Constructive Feedback
LA02 Positions vacant
LA03 Trends in the design industry
LA04 Ethical & legal work practises in the design industry

Assessment Criteria:

Complete and combine all the above four Industry section Learning Activities into one Word document or Indesign PDF document, use headings for each. Save your file as ‘Design-Industry’.

My activity tasks can be viewed here.

'The activity work was very broad ranging and made me think of aspects of the industry I had not before, especially in regards to ethics and day-to-day working as a designer and the considerations and decisions that must be made and supported.

Thank you for taking the time to read this post'.

CSFrost

Home

GPP3 - page

D3 LA04 Positive+Negative

Summary for this Learning Activity

Part A:  Positive versus Negative Space
This activity encourages you to explore the nature of negative space to visually interpret a subject.

Part B: Whitespace

Find 4 examples where whitespace has been used effectively.

Assessment Criteria:

For Part A Scan your A4 page as Lineart and save as posnegA.jpg For Part B Scan your magazine advertisements (small file size) and put into a Word document.

Part A, Negative space

1. Clouds

2. Whipped Cream

3. Jaws

My process and Part B can be viewed here.

CSFrost

Home

GPP3 - page